to the North Quabbin Visitors Bureau

Hitch your wagon to a star!

The North Quabbin Visitors Bureau 

The North Quabbin

The quintessential New England destination amazingly preserved and filled with breathtaking scenery, historic villages, farms and orchards.

Hike, bike, paddle, fish, ski, snowshoe, climb, or bird the 100,000 acres of public conservation land. Discover one of our dozens of year round festivals, our rich artisan culture, enjoy a concert, go apple picking, stay in a charming bed and breakfast, sample incredible produce, cheese, wine and ale.

Our Mission

The North Quabbin Visitor Bureau’s mission is to develop the North Quabbin Region of Central Massachusetts as a travel destination by promoting and supporting the travel and hospitality industries of the region.

Upcoming Event:

Tasting! New England Sweetwater Farm & Distillery


Friday, March 31

4:30pm – 6:30pm

The New Salem General Store

410 Daniel Shays Hwy, New Salem, Massachusetts 01355

Stop by for a taste of some smooth
sip-able handcrafted spirits!


“Hitch your wagon to a star!”

-Massachusetts Native, Ralph Waldo Emerson

Get in Touch

80 Freedom Street • Athol MA • 01331  ~ Reach us by phone (978) 249-3849

Visit our Store

Grab your very own North Quabbin Chamber and Visitors Bureau embroidered shirt! Register for upcoming events and Business After Hours. Or invest in your business and your community and join the Chamber.

Shop Now

River Rat Race

Here’s a glimpse at the action from last years River Rat Race. Get ready for this years race on April 8! Sign ups begin March 1!

Register online to be in this year’s River Rat Parade now. Register for the parade here.







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