The North Quabbin Visitors Bureau
The North Quabbin
The quintessential New England destination amazingly preserved and filled with breathtaking scenery, historic villages, farms and orchards.
Hike, bike, paddle, fish, ski, snowshoe, climb, or bird the 100,000 acres of public conservation land. Discover one of our dozens of year round festivals, our rich artisan culture, enjoy a concert, go apple picking, stay in a charming bed and breakfast, sample incredible produce, cheese, wine and ale.
The North Quabbin Visitor Bureau’s mission is to develop the North Quabbin Region of Central Massachusetts as a travel destination by promoting and supporting the travel and hospitality industries of the region.
“Hitch your wagon to a star!”
-Massachusetts Native, Ralph Waldo Emerson
Get in Touch
80 Freedom Street • Athol MA • 01331 ~ Reach us by phone (978) 249-3849
Visit our Store
Grab your very own North Quabbin Chamber and Visitors Bureau embroidered shirt! Register for upcoming events and Business After Hours. Or invest in your business and your community and join the Chamber.
River Rat Race
Here’s a glimpse at the action from last years River Rat Race. Get ready for this years race on April 8! Sign ups begin March 1!
Register online to be in this year’s River Rat Parade now. Register for the parade here.